Rebranding A Home for Elegance ~ New Project

Good Morning!

I had a really nice weekend. I got some of my home projects done, re-arrange some flowers, cleaned my laundry room, started my Christmas shopping, had a Zoom call with my paralegal group, and received my new first round of branding items from my new brand manager!

Yes, you read that correctly! I am rebranding A Home for Elegance. I am approaching my 10th year of blogging! I NEVER thought in a million years I would still be doing this! But I love my blog and love the inspiration that I can provide to my readers.

I felt like this was the next step. I want my brand to have a more uniform look and some order to it. I wanted a custom logo and something that belonged to me so one night I did search on Instagram for graphic designers and Mary with MK Design popped up.

I was so nervous. It took me a few days to contact her but I finally did and we set up a Zoom call. It turns out Mary actually lives here in Indy! She is only 30 minutes away from me so that helps if we need to meet in person.

Once I saw her portfolio and we had our Zoom call I knew that Mary was the perfect fit for rebranding my website! She then sent me a project list and deadlines along with some homework for me to complete.  I had to create a Pinterest board of inspiration for Mary to gain some insight on what I wanted my new brand to look like. Below are some of photos that I pinned for Mary for inspiration. 

photos via Pinterest

I loved all of these font examples. Some of these were incorporated into my fonts for my brand.

In my heart, I knew that I wanted a crest. I could not shake it. I knew that I wanted one so these were the examples that I sent to Mary. 

Here were some of the colors that I wanted to include. I love the blues, pinks, creams and greens. I loved doing this part of the work!

Here it is! This is the first round of my new crest for my brand! I almost teared up when she sent me the packet! OMG! This was sketched by hand for me! I love everything about it. This really does speak to my brand! This is A Home for Elegance. I can already see this on my new packaging, dress tags, social media, website, just everything! I am so excited about this new journey! I think that Mary is also working on my very own chinoiserie print! I can’t wait. I want to put that on a silk scarf and have my very own collection! Now how beautiful would that be? I will share more later but this is all I want to put out for right now. Thank you to all of you who have been readers and supporters from the beginning. I still remember back in 2015 when Google approved my blog for advertising, then in 2020 I was approved to be on the LTK app. Then 2021 I started the dress boutique. Now I am rebranding. It certainly has been a slow and steady journey!